Fernanda Marques and ROCA
ROCA joins the episode dedicated to Brazilian architect Fernanda Marques in the series Architects Brazil, a production by the Gallery Institute with streaming distribution. The collaboration marks the first time the brand associates itself with an architecture series built around an authorial narrative focused on architects and their work.
In the episode, ROCA’s presence emerges naturally through the Roca São Paulo Gallery, a space designed by Fernanda Marques and part of the brand’s international network of galleries. Conceived as a center for encounters and reflection on architecture and innovation, the building plays a relevant role within the narrative that presents the architect’s trajectory and thinking.
The brand’s participation gains even greater meaning within the broader context of the series. Architects Brazil features episodes dedicated to some of the most influential names in contemporary Brazilian architecture, including Marcio Kogan, Jacobsen Arquitetura, Arthur Casas and Tetro, forming a comprehensive portrait of the country’s architectural production.
For ROCA, being associated with communication projects of this nature also represents a strategic positioning. In the world of architecture, architects play a central role in interpreting, selecting and communicating products and solutions. By integrating narratives built around the thinking and work of these professionals, the brand expands its presence organically within the architectural discourse.
Content models such as a documentary series allow this association to go beyond traditional institutional communication formats. By following the trajectory, projects and creative processes of architects, the narrative projects the brand’s values within a broader cultural context.
With streaming distribution, the series further amplifies its reach. Digital platforms allow original architecture-focused content to circulate internationally, connecting professionals, students and enthusiasts across different countries. In this scenario, initiatives such as Architects Brazil transform audiovisual projects into global platforms of visibility for architects, ideas and also for the brands that participate in this narrative.
The collaboration was structured by the Augusto Custodio office, responsible for articulating the integration between the brand and the audiovisual project. The initiative reflects the office’s role in creating strategic connections between leading architects, brands and editorial initiatives with international reach.